Actively Reshaping the Sportswear Industry
The world is changing at an unprecedented rate, and so are our tastes and lifestyles. And as we have outgrown heavy cell phones with buttons and diesel-powered sedans, so have we outgrown traditional, oversized and unaesthetic sportswear.
A modern Human needs modern sportswear. Sportswear that is true to size and looks good on the playing field. Sportswear that is designed to accommodate your technology needs. Sportswear that you can go and grab a cup of coffee in! And finally, sportswear that employs all the advancements in the textile industry by incorporating highest quality fabrics and manufacturing procedures.
With this core thought as its foundation, BT aims to push the sportswear industry forward, one product at a time.
While traditional sportswear is ugly and mismatched, our products are minimalistic yet bold. While traditional sportswear is oversized and disproportional, BT products are designed to fit like a glove, with deep regard for proportionalities of a human body. And while traditional sportswear is an embarrassment even in a gym, we aim to make apparel which looks as good at your local coffee shop, as it does in your local CrossFit gym.
In addition, we at BT understand the importance of technology in our lives. And we understand that any apparel today which does not facilitate you in the carriage and use of technology is obsolete. Hence, we design all our products with great concern for what technology you might need to use or store while wearing our products. With dedicated phone pockets to carefully placed headphone loops, we assure that listening to your favorite music or talking to your favorite person, is not a hindrance to your workout routine - or vice versa.
With BT sportswear, you will look good, feel good, and will have no excuse to ditch your next workout session…. Or your coffee date after that! And that is what we strive for here at BornTough.
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391 Thor Place
Brea, CA 92821